Our Startup

When we first started talking about this project, we both agreed that setting up a business with the sole aim of making money would not be enough.

Although conventional wisdom dictates that most startups fail within the first two years, we wanted to extend beyond the simple pursuit of profit from the very beginning. Our startup had to not only help us realise our material ambitions, but also give us the chance to explore other areas we feel passionate about.

Over the years, we had discussed whether social entrepreneurship could truly be a viable business model for us to contemplate. Could we reconcile the seemingly contradictory goals of generating profits for ourselves, with social purpose? This seems particularly challenging for a nascent organisation. After all, how much can one realistically achieve with just two people and limited resources?

Here we are, sitting on an empty white beach in Goa. All excited and with lots of big ideas... What a difference this makes from the grey skies of London.

Three months ago, we hatched a plan intended to change our lives forever. The time had finally come to move on to something bigger and more challenging, but also more satisfying and purposeful. We were very excited, convinced that if we could make it work, it would turn out to be one of the most fulfilling things we would have ever done.